DEFiER’s commitment began with the experience of a martial artist who loved judo.
It all started with one martial artist who is from the town of Furubira in Hokkaido to become the best in the world.
The founder’s name is Hitoshi Sugai. When he was a junior high school student, a shocking event happened to him during his first national tournament.
The judo-gi of the other competitors in the national tournament were all judo-gi that Sugai had never seen before.
They were embroidered and were highly functional Gi provided by a well-known manufacturer. On the other hand, the judo-gi that Sugai was wearing was clearly of a different quality than the others. It may have been a trivial matter, but it was shocking and embarrassing to Sugai at that time when he was an adolescent.
“I don’t want those who are going to walk the path of judo to have the same feelings.”
The first drop was born at this moment.
As a user, I will create what I want.
And then we would deliver it to as many martial artists as possible.
What he experienced has been passed on as DNA, and Defier continues to move forward.